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nike store also said that, since the beginning of 2012 the company reduces to the distributor is provided in the descending chain, but the rebate amount and cost of sales is offset by increased Nike and clothing items prices, leading to decline in gross margin." To the dealers Rangli is a necessity, because the dealer also faces high inventory pressure, Nike enterprises to the dealer down button, can improve dealer operation flexibility." Zhao Xianglin also expresses, long-term use of descending chain pattern space is.

"With nike air max 95 production terminal similar, terminal sales business model will also to small batch operation,ray ban caravan, but with the current condition of view, dealers channel operation also will face with upgrade." Zhang Qing said, whether sports brand, still produce terminal, terminal sales, the whole Nike industry chain integration will is faced with upgrade." Industry-wide collective decline, not exceeding one's expectations, but Nike Company this period of adjustment will continue until 2013."The key of founder Zhang Qing said, the brand of sports industry chain will face a new round of integration.

Sports brand industry chain to enter the integration period, as the Nike Air Max 2012 Men industry chain terminal sole supplier has to make the first response. As the largest supplier of Nike, sole, as well as the top five Nike, del sole supplier, Thailand and Asia shares the first half of the performance was also affected.

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