"Creative animation way, large investment, a long time, many nike shoes companies don't want to do. If you want to do, to do the Nike industry chain, the integration of independent copyright catoon and caricature, broadcast, derivative children's products, terminal multiple Nike complementary products, so as to make the high cost of catoon and caricature put into use to the extreme. "Zi Yan industry general manager Huang Genggeng told reporters.
In 2008, Quanzhou Yan light, one for Disney, Bobbi doll OEM processing of enterprise nike air max shoes, spend 180000000 yuan investment in the animation series "Spider-Man". With the success of animated cartoon making and broadcasting, for many years engaged in research and development, rely on 20 derivatives production advantage and strength, Zi Yan industry began to develop and promote Nike own brand, to develop a set of shoes, toys, stationery, bags and other animation derivative products as one of the comprehensive Nike industry chain.
Reportedly, the current nike air max 95 limited company and CALEGO Company of Canada "dovetail man" trademark and the cartoon image of brand authorization. In addition, Nike company and Brazil company, its own brand "dovetail man", "KOKOCAT" Nike derivative products sold to Brazil, Nike sales of US $1500000.At present, the image of copyright in Brazil, France, Turkey and other countries of the authorized agency agreement were under negotiation.
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